The song welcome to discotheque by The Hit ups is a up tempo song, The Hit ups is a indie/rock genre, our aim for the song was to make the video energetic and full of life, we wanted to make it unique and try and create a music video that was interesting to watch. our video doesn't completely fit the typical genre conventions, the performance bits of the hit ups playing at their gig matched the genre convention, because in most indie/rock music video there is a lot of performing. we decided to go with a narrative and a performance based video because we thought that it would make it more interesting to watch.
I think our video is quite experimental we took a lot of risk when making this music video. By making the music video mostly a narrative was a risk because we wasn't sure how our target audience would react to it. We wanted the concept to be comical. and the video to be a satirical take, on the pre-existing conventions,we did this by using a young person dressed up as a old person dancing through the city which is a case of irony because old people don't normally energetically dance to a rock gig which is what we was goin for. In the video to make our characters hair grey we used talcum powder, and throughout the video you can see in some shots the talcum powder on our characters head which we did on purpose. This was a risk because our target audience may not of understood the effect that we was going for and may not of seen it as being funny.
2.How effective is the combination of your main product and ancillary?
for our print Ad and Cd cover we decide to not have an image of the band because when we spoke to the band they talked about how their music was more important then there faces and by having a certain image that image would then become recognisable and audiences would relate that image to the hit ups. The image we choose to use as the hit ups recognisable symbol is a disco ball we used a disco ball and put it in front of a water hazard sign and photo shop the word "disco hazard" we've used this image as our Cd cover because we thought it would stand out and it looks more interesting then having a image of the band, a lot of artists such as pop artists usually use themselves on the front cover, the pop genre its more about vanity and promoting yourself, because the hit ups is a band we feel we don't have to have a image of themselves. we decide to have the disco ball in most of images to create an element of disco throughout the Cd booklet. on the print Ad we have two "old people" sat down on the floor in a disco pose and the word "disco" in big writing across the floor, on the print Ad we have a quote from venue magazine. The print Ad doesn't have the image of a disco ball but because its got the word disco written across the floor we are still keeping the element of disco. I think our Cd cover and print Ad cohesive, because we have kept the disco theme all through the images and if the Cd cover and print Ad was actually released people would see that the Cd cover and print Ad were promoting the same band. Cohesion is important because it creates an image of the artists and builds a recognisable symbol, if a Cd cover didn't cohesive with the print Ad, one, you wouldn't make much profit because no-one would be able to recognise the artist because they wouldn't be able to link the Print Ad to the Cd cover which is bad marketing skills, the way to get good marketing is you have to aim to get your band recognise by the public.
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