Questionnaire

we wrote out a questionnaire to give to 20 people to find out about their music taste and what music videos and genres there into. At the end of the questionnaire we played one of the hit ups songs and ask them to comment on it asking if it changed their moods and what they thought of the song in general.

Its important to get audience feedback when doing research because there the ones who well decide whats a good video and whats a bad video.

The questions we asked: ( They all had multiple choice of answers):

What is your favourite genre of music?

What music channels do you listen to?
How often do you go to gigs?

Out of the selected, which music festival would you enjoy the most?

Where do you purchase most your music?
What’s your favourite music video of all time and why?

When watching a music video what do you look out for?

What makes you buy a music CD / DVD?

Is the cover of the CD of interest to you?

Do you prefer CD booklets (acknowledgments/ song lyrics) in CD you Buy?

Listen to this track, what do you think of the song?

The Results

When asking about what type of music everyone listened to we found that from our selected choice a lot people liked indie/alternative or they liked something that wasn't a choice so they went with other.

when asking them about what music channel they listened to the most the top answers were MTV Base and other, we found out that a lot of people listen to radio but we didn't put it down as a choice that's why the other categories is 21%.

when we asked how often do you go concerts 35% said every couple of months, which shows that not everyone go's to concerts all the time.

when we asked what festivals do you go to 25% said they go to Glastonbury.

when we asked where do you most purchase music, 52% said online.

when we asked what do you like when observing a music video 53% said they enjoy wacthing a performance video.

we asked if they were interested in the CD cover the majority of the answer was yes.

we asked if they had an interested in the CD booklet.

after they filled out the questionnaire, we played them the hit-ups song and we ask if the song was likable . most people said that it was alright, no one said that it was bad.

We explained our ideas to the hit ups about what we want to do in the music video and what location to film.
in the next couple of weeks we are planing on holding a video interview with the band to ask them about their influences on their music and to talk about what makes them "the hit ups"

Our Ideas:
The Hit-ups song that we deiced to use is called discoteque which is a really up beat song with a fast tempo. the song is just about having a good time and enjoying yourself. the idea we came up with was that we would have a old man who listened to the song and he gets his youth and energy back and is dancing his way through the city to the hit-ups gig that is going on. we thought it would be better if it wasn't actually an old man but someone young dressed up as one, our concept was to make the whole video fun and creative and enjoyable to watch. we decided to go with a narrative because we thought narrative video are extremly popular in the music industry and we thought it will make the video more intresting to watch.
At this current time me and my group are working on our storyboards and writing a filming schedule as well as collecting research such as analysing a wide range of music video.

StoryBoards

After having no email reply from the hit ups we decide to call up the manger and speak to him directly, since email seemed to be takening a long time . we got through to the manger and we explain about our media project and how we would like to use their songs in it. He seemed very helpful and gave us permission to use their song to make our music video. At this current time we said we would email him with the details and ask him if it is possible over the duration of our project if we could have a type of interview with them for information, and ask them about what influences them and what kind of video they would like to make.
we have finally emailed him and we are currently discussing ideas,

Emails from us to the manger of The Hit-ups,

On Tuesday 15/09/09 2:39pm we sent:

"hey
our names are yero, Becky and sidonie and we are media students in year 13 at redcliffe sixthform centre. for our media project this year, we have to make a music video using local bands music. we really really like your music and would love to use your music for our project to do this we will need your permission ASAP to use one of your songs, if possible could we please meet up with you to discuss how we can go about this (I'm so sorry if this is really vague, but we are sat in my media lesson typing frantically)
we really like the song lemonade and welcome to the discotheque is there any way you could send us the song so that we can copy it. also for the duration of the media project we need to interview our choice of band and ask them about their influences would this be possible
thanks so much
Yero Becky and Sidonie"

The replied email from londonmangerment.com

"hi girls, thanks for getting in touch, sat in your media lesson emailing the mangers of rock and roll bands ...nice! so what sort of things do you have in mind for the music video? would it feature the band?because I'm sure that is something they would be interested in. let me know more and I'll get on the case, also an interview with the boys won't be problem.
talk soon
skip"


The replied email from us

"Thanks for the reply, that would be amazingif they could be in it! Let us know when you've had a chat with the band. wee'll have a good disciussion today about ideas and what we exaclty want to do.
major thanks again
speak soon
Yero Becky and Sidonie"


The replied email from londonmangement.com

"Hi girls, good news the boys are in and it wouls be good to get them in the video too. let me know what ideas you came up and we can take thins forward
all the best
Skip"

At this current time we are still waiting for plan B's Manger to email back, but this is what is expected from a signed artist. our next move now is we have email a local bristol band name The Hit Ups there are a four piece band ( josh , samuel, charlie and lewis).

Yesterday we attempted to contacted plans B manger by email asking him for permission to use one of his songs for our college media project. even though plan B is signed he is low key artits and likes it that way, we are inspired by his video no good because it uses stop motion which is simple but afective .

Textual analysis of music videos:

Features to look for:

genre characteristics

what is the relationship between lyrics and visuals?

what is the relationship between music and visual ?

are there close ups of the artist and star image motifs?

Is there reference to the notion of looking ?

are there intertextual references?

is it performance-based narrative-based or concept- based? how much of each?